Qual Senior Associate to Consultant

Are you endlessly curious about finding out what makes people do what they do? Do you love getting closer to consumers and striving for the very best insight? Do you take great pride in excellent client services and second-to-none project management? Do you want to make a name for yourself – and us! – by delivering ground-breaking work for our high-profile global brand client set?

We’re looking for an awesome insight professional who is ready to take their career to the next level. If you’ve built a firm foundation in research methodologies and enjoy getting stuck in delivering excellent projects from brief to delivery, we’d love to talk to you. 

At Decidedly we fuse insight, innovation and technology to help our clients develop future-ready propositions, products and strategies. We are passionate about solving our clients’ problems. We are proud of our work with some of the most famous UK and global brands including Costa Coffee, Disney, Centrica Hive, Toyota and Square Enix to name a few. We are currently doing lots of projects with elderly, vulnerable and hard to reach audiences.


Some recent projects:

  • Using mobile self-ethnography, co-creation sessions, focus groups and quantitative validation to help a high street bank to understand and create new banking products for young British Muslims
  • Doing in home ethnographies and passive observation with seniors across the USA for the smart home technology provider
  • Helping on of the UKs largest coffee chains to understand how Chinese consumers view their brand to inform their brand strategy for that market
  • Supporting a video games publisher to develop characters and story line with fans from the UK and US for the next instalment of a much-loved narrative game franchise


Decidedly takes an end-to-end approach to working with clients so although you will be a qual specialist, you will need to be able to see the bigger picture and feed into quantitative stages and combined reporting. If you are a blend of passionate qualitive practitioner, a safe pair of hands, a exemplary project manager, a creative but analytical brain and dedicated team player, we’d love to hear from you.

At Decidedly, we’ll match your ambition with a career plan that will challenge you, helping you develop your skills and experience. We are entrepreneurial and non-hierarchical; you’ll have exposure to a wide range of clients, projects, consumer segments, vertical industries. We’re always looking for new ways to do things. We’re focused on harnessing new tech to find insights that others can’t find and land them in clients’ businesses in new engaging ways. We’re doing exciting work and have ambitious growth plans.

If you’re amped and organised and want a pivotal role in client delivery, please get in touch!  


The role

The Senior Associate and Consultant roles are pivotal parts of the Decidedly team and involve ownership of the delivery of insight and innovation across a variety practice areas/sectors. These roles provide the opportunity to work on a wide range of projects and offers the opportunity to take on a high level of responsibility and further develop your project management and planning skills.

Both position combine hands on qualitative research, project management as well as developing client management expertise. Experience in a range of research techniques and the desire to learn more is key. Most of our work is for global brands so this often means travelling overseas for international fieldwork and participation in client workshops.

You will be responsible for the design, management and delivery of creative insight projects. Working within a small team, you will be involved in all elements of the project life-cycle, and will work with a variety of clients, further building your insight skills and experience.


What we’re looking for

We are looking for somebody to join our qual team and have two potential candidate types in mind for this role:


1.       A Senior Associate, who will have 2 years + industry experience - bringing moderation, research design and delivery experience. This person needs to be an excellent Project Manager with a passion for Qual.

  • Working with more senior members of the team to understand clients’ needs and define business problems and insight needs
  • Assembling project teams (including external resource) with the required skill-sets to complete project tasks to a high standard and within scope, timelines and budget requirements.
  • Effectively briefing, managing and motivating project external resources to meet client needs and feeds back to the resourcing team upon project completion.
  • Actively managing project team capacity to ensure utilisation is maximised without excessive hours.
  • Consistently produces high quality work from designing, organising and executing fieldwork to briefing others to conducting research, to managing analysis and reporting:

-          Contributing to process of brainstorming proposal approaches and project design

-          Contributing to development of compelling proposals and pitches

-          Desk research

-          Conducting interviews, focus groups, ethnographies etc.

-          Writing discussion guides with senior support

-          Moderating online communities and mobile ethnography

-          Setting up passive observation and other cutting-edge techniques

-          Moderating focus groups

-          Co-running client workshops

-          Devising analysis structures and analysing data

-          Building clear arguments based on hypotheses, ready for review with colleagues 

-          Contributing to brainstorms and report storyboarding

-          Competently developing and presenting presentation/workshop materials


2.       A Consultant, who is a mid-level qual professional, who will have 5 years + experience and will be looking to develop a more client-facing skill-set. This person will join at Consultant level and will be hands on in sales-support and project management. The role will be more focused on project delivery but will have a progression path to account development and client ownership. You will be an excellent moderator who is ready to take the next step up and lead project teams, get more involved in account development and progress into a Senior Consultant role in the short to medium term.

  • Creative problem solver
  • Enthusiastic collaborative worker
  • A passion for finding and delivering better ways of working
  • A strong interest in and experience of tech enabled methods such as mobile ethnography, communities and visual approaches
  • Strong, demonstrable experience of moderation across a range of qualitative methods such focus groups and above mentioned methodologies - experience/interest in vulnerable and hard to reach audience would be desirable
  • Excellent attention to detail and project management skills
  • A strong interest in new methods and pushing the edge
  • A thorough understanding and experience of insight methodologies, and demonstrable experience of designing, managing and delivering excellent creative and innovative projects from brief to delivery in a fast-paced agency environment.
  • Highly analytical with strong communication skills
  • Experience working on several projects at once, demonstrating great project planning and management skills including risk management and issue resolution
  • A thorough understanding and experience of qualitative insight methodologies and demonstrable experience of designing, managing and delivering excellent creative and innovative projects from brief to delivery in a fast-paced agency environment
  • Experience working on several projects at once, demonstrating exemplary project planning and management skills including risk management and issue resolution


Who we are

At Decidedly, we are an enthusiastic and supportive team. Whilst we are a small company, you’ll be surprised how diverse and multi-disciplinary we are: we have qual and quant researchers, and those who do a bit of both, data analysts, innovation team and UX specialists, tech team and marketing team. Each of us has a unique set of skills which, combined, make us stand out in the world of research and insight.

We are amped, tuned up and passionate about solving our clients’ problems. We push boundaries and challenge thinking.

We make sure everyone is given an opportunity to shine and we celebrate each other’s success.

We take our work very seriously, but we also enjoy and have fun along the way. We have regular social and team bonding activities which we encourage all our employees to join.

Decidedly is an equal opportunities employer and is committed to creating a positive and inclusive environment for all. Our benefits package includes pension and private medical insurance.